Svenska

In the coming weeks, the Inspiration Rooms will open on Rosenlundsgatan in Stockholm and on Kyrkogatan in Gothenburg. In Stockholm, these are familiar quarters for Svensson, who previously had a showroom in the same building, while in Gothenburg it is a brand new endeavour.

“We have been looking for a place to showcase ourselves in Gothenburg for a long time and now all the pieces have fallen into place. The right location, the right partners and a concept that we strongly believe in,” says Mikael Strand, Sales Manager at Svensson.

Although there are not many miles from Gothenburg to Svensson's headquarters in Kinna, Mikael Strand hopes that architects and interior designers in Western Sweden will appreciate the proximity to the premises in central Gothenburg.

“The Inspiration Room will be a place of constant change. A more flexible place than a showroom with analogue inspiration spiced up with digital possibilities. We think that having four stakeholders who all work with innovation linked to interior design will be appreciated,” says Mikael Strand.

“This will be a space for experiencing textiles – and discussing opportunities,” he continues. In the Inspiration Rooms, architects will be able to get a feel for and experience Svensson's technical solutions, for example in relation to acoustics.

“I have a strong feeling that there will be a desire for physical meetings in order to really experience different materials in their true environment. It feels right to take this step right now, and we are ready to take it up a notch when the pandemic is over,” says Mikael Strand.

Anna Krantz, Marketing & Communications Manager Svensson, +46 738-152077
Mikael Strand, Sales manager Svensson, +46 737-470277